《Marketing: An Introduction》(十二) 零售与批发

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Marketing: An Introduction(十二)
零售与批发
Key words:
Agent
Broker
Category killer
Chain stores
Convenience store
Department store
Discount store
Factory outlets
Franchise
Independent off-price retailer
Sales branches and office
Merchant wholesaler
Off-price retailer
Retailers
Retailing
Shopping center
Specialty store
Supermarket
Superstore
Warehouse club
Wheel of retailing concept
Wholesaling
Wholesaler
 
Contents:
1、          分销渠道中零售商和批发商的作用
2、          零售商的类型
3、          批发商的类型
零售商和批发商面临的销售决策 
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