Web Site Measurement Hacks

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Enter Web Site Measurement Hacks, a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their site's usability, performance, and design. Among the many topics covered, you'll learn:

*definitions of commonly used terms, such as "key performance indicators" (KPIs)
*how to drive potential customers to action
*how to gather crucial marketing and customer data
*which features are useful and which are superfluous
*advanced techniques that senior Web site analysts use on a daily basis

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