互联网营销之美(转载)

 Internet marketing, also referred to as online marketing, Internetadvertising, eMarketing or e-Marketing, is the marketing of products orservices over the Internet. When applied to the subset of website-basedadvertisement placements, Internet marketing is commonly referred to asWeb advertising and/or Web marketing.
The Internet has brought many unique benefits to marketing, one ofwhich being lower costs for the distribution of information and mediato a global audience. The interactive nature of Internet marketing,both in terms of providing instant response and eliciting response, isa unique quality of the medium.
Internet marketing does not simply entail building or promoting awebsite, nor does it mean placing a banner ad on another website.
Effective Internet marketing requires a comprehensive strategy thatsynergizes a given company’s business model and sales goals with itswebsite function and appearance, focusing on its target market throughproper choice of advertising type, media, and design. Check out whatthe Internet Marketing Philippines has to offer about this.
The difference between marketing on the internet from traditional marketing is the one-to-one approach.
In the one-to-one approach, the targeted user is typically browsing theInternet alone, so the marketing messages can reach him personally.This approach is used in search marketing, where the advertisements arebased on search engine keywords entered by the user. Learn more aboutthis with the Internet Marketing Philippines.
Internet marketing places an emphasis on marketing that appeal’s to aspecific behavior or interest, rather than reaching out to abroadly-defined demographic. “Off-line” marketers typically segmenttheir markets according to age group, sex, geography, and other generalfactors. Online marketers have the luxury of targeting by activity.
Another advantage of marketing on the internet is that it is relativelyinexpensive when compared to the ratio of cost against the reach of thetarget audience. Companies can reach a wide audience for a smallfraction of traditional advertising budgets. If you want to learn moreabout internet marketing and strategies involved in it, then visit www.myoptimind.com for more details.