BUSINESS NETWOKING

keywords:
information age 信息时代
information technology 信息技术
computer aided design 计算机辅助设计
global positioning statelliter 全球定为系统
cash register 现金出纳机
enterprise resource planning 企业资源计划
knowlege management 知识管理
smart appliance 智能设备
business network 商业联网
sub process 子过程
eletronic service 电子业务
framework 框架
business model 商业模式
point of view 观点
background 后台
traffic information 业务信息
sensor 传感器
supply chain 供应链
online database 在线数据库
electronic market 电子市场
automatic measurement 自动测量
product catalog 产品目录

1.challenge of the information age
Business is undergoing a transaction from the industrial to the information age, Information technology open up possibilities for new business solutions; it offers exceptional opportunities for fast innovators and harbors fundamental risks for laggards.

This transaction poses a gigantic challenge for both business and society, sunccess stories with news of project failures. New companies, sunch as amazon, siebel or Yahoo! have been growing at rates of 100 percent a year and more and achieve quite incredible levels of market capitalization whithin a few years of their exisitence while othes, sunch as banks or travel agencies, introduce drastic cutbacks in staff every year or disappear from the market.

Information technology makes new business solutions possible, The might mean new or improved products and services, additional sales channels, more efficient forms of procurement , new services, more effective management or new information services.

2.Imoeratives of business in the internet age
Imagine a scenario in which every employee, every customer, every business parnter, every business and every computer has immediate access to each othe’s data at any time. That is exactly what the internet is about to make possible within a few years, what will your business be like by then?

we summarize the most important rules within the framework of the business model

network makes it possible to offer all products and services for a customer process on a coordinated basis and form a single source. It is not the supplier who is the specialist in the process car ownership. the car dealer takes on the task of helping the customer with cat selection. obtaining the test reports, financing, navigation, resale. etxm this applies equally to the stages upstream of car dealer. e,g,completeness of a car journal’s services, perhaps including online research in early issue or access to source, the credit scoring institute provides not only the customer’s credit rating but also concrete information on delays in payment or loan insurance, the tire dealer supplies not only the tires but also the cad data and test reports as well as batch quality data.

3.seven trends
Seen by a business point of view the nemerous IT developments are responsible for seven fundamental trends in business transformation.

.Enterprise resource planing, i , e the operational execution of business, runs almost imperceptibly in the backgrounf, integrated applications for administration as well as for product development and technology make it possible to concentrate on business rather than administration,

.Knowledge management supplies each othe task within a process withe the neccsssary knowledge about costomers. cpmpetitors , etc. and above all about the process itself.

.smart appliances take information processing to the point of action, traffic information is supplied via the statellite navigation sysytem to the motorist, point of sale information from the cash register to the product manufacturer and machine faults via sensors to the service engineer.

.business networking make collaboration between two companies so simple that thet appear to be one enterprise. information on sales of the end produce is emmediatly available to all the companies in the supply chain

.Many sub process which companies still operate indivaidually at the moment will be avaibale form the net as electronic services. one example coud be customer profiling, in addation to the supplier , a third party online database provider and the customer him or herself can take over the responsiblilty of his or her profile and offer it via an eletronic service.

.companise will not simply be selling products or services but still be supporting entire customer processes, transport business will take on the logistics process. doctors will support the whole therpy process and insurance companies will handle the claim processing instead of the customer.

.corporate management will not longer merely focus on financial result but also on factors contributing to these results. financial managment will become value managemnet which keeps an eye on key performance indicators for the success of the business.