App Store审核2.3被拒问题，及其解决方案！

App Store审核2.3被拒问题，及其解决方案！

Guideline 2.3 - Performance

We noticed that your app's metadata includes the following information, which is not relevant to the app's content and functionality:

“此处为详细描述内容部分，已省略......”

Next Steps

To resolve this issue, please revise or remove this content from your app's metadata.

Since your iTunes Connect status is Rejected, a new binary will be required. Make the desired metadata changes when you upload the new binary.

NOTE: Please be sure to make any metadata changes to all app localizations by selecting each specific localization and making appropriate changes.

Guideline 2.3.7 - Performance

Your app name to be displayed on the App Store includes keywords or descriptors, which are not appropriate for use in an app name.

Specifically, the following words in your app name are considered keywords or descriptors:

“此处为详细标题内容部分，医生略......”

Next Steps

To resolve this issue, please revise your app name to remove any keywords and descriptors from all localizations of your app. Keywords can be entered in the Keywords field in iTunes Connect to be used as search terms for your app.

Please also remember to re-evaluate your app name title to ensure it’s 50 characters or less.

Resources

For information on how to revise your app name, please review Renaming a Project or App.

For information on changing the app name and other metadata in iTunes Connect, please review the section "Viewing and Changing Your App's Metadata" in the iTunes Connect Developer Guide.

以上，主要为2.3被拒苹果回复！

2.3被拒有哪些原因？

1，应用程序名称不合规；侵犯其他品牌名称需要重新取名；例如金融类产品使用了“借呗”“花呗”等词被警告；

2，应用程序标题字词不合规；侵犯其他品牌词，或堆砌关键词；例如标题中使用例如“借呗”“花呗”等直接性描述词，标题等字符数超过50字符；

3，应用程序描述存在诱导行为；例如产品功能接近此功能实际没有，为了引导用户下载而填写；

4，应用程序描述存在错误情况；例如功能本身无，或者差别较大等情况；

2.3被拒有哪些解决方案？

----应用程序名称方面----

1，升级version或者build id重新提审；

2，修改应用程序名称重提（二进制及元数据应用程序名称均需修改）；

----应用程序标题方面----

1，去除误导性品牌词，并回复苹果审核；

2，切换品牌词组合方式，尽量不完整出现；例如“借呗”组合为“借钱呗”，并回复苹果审核；

3，修改标题长度，控制在50字符以内，并回复苹果审核；

----应用程序描述方面----

1，去除误导性及错误性描述，并回复苹果审核；

2，修改误导性及错误性描述，尽量贴近产品功能；（实际有时间可以跟苹果审核磨，会有意外惊喜！），并回复苹果审核；

以上，有问题可评论，其他可联系微信“G1013373636”