用市场化的标准打造自己

用市场化的标准打造自己
The economy is shaky -- and it may feel like your job is, too.
经济正在衰退——你的工作可能也是如此。
Whether you're already job hunting or believe you may need to soon, there are
steps you can take to make yourself more attractive to potential employers.
Here are eight tips from the experts on increasing your marketability:
不论你是否已经换了工作，还是正打算换，你都可以采取一些措施，使自己能够更加
吸引潜在的雇主。以下来自专家的8 点建议，可让你提高自身的市场价值。
1. Use your name as your brand, especially in email. Don't confuse potential
employers by using your maiden name on your resume and your married name
in your email. And the nickname your friends find funny may not look
professional.
将自己的名字作为标志，尤其是写邮件的时候。不要在简历中写结婚前的姓名，而在
邮件中写结婚后的姓名，这样会让你的潜在雇主产生混淆。另外，你朋友为你取的昵
称是不适合用于职业相关的场合。
"Manager jobs don't go to people with cute email addresses," said Marianne
Adoradio, a recruiter and career counselor.
Marianne Adoradio 是一位职业顾问，同时也是猎头，他说：“使用可爱的邮件地址的
人一般都当不了经理。”
2. Meet an employer's need. Employers "want a round peg for the round hole,"
said Kathryn Ullrich, a career expert and executive recruiter.
满足雇主的需求。职业专家兼招聘主管Kathryn Ullrich 说：“雇主需要的是为该职位找
到最合适的人选。”
You may want to stretch yourself by trying a job you've never done before, but
there's not much in that for the employer. Any time you apply for a job, make
sure you can tell a story about your career that shows why you would be the
best person for the job. "It's really about what the employer is looking for,"
Ullrich said.
你可能想找一份你从未涉足的工作来提升自己，但是雇主可不会这么想。不管什么时
候，在你求职时，你都需要向你的雇主阐述你的职业经历以证明你是适合此职位的最
佳人选。Ullrich 说：“其实找工作就是满足雇主的需求。”
3. Maintain a smart online profile. "All that stupid stuff you put on Facebook --
take it off," said Richard Phillips, owner of Advantage Career Solutions. At the
same time, find industry blogs and forums and start contributing comments.
建立一份有特点的在线资料。优势职业方案的老板Richard Phillips 建议说：“将你在
Facebook 上存放的那些愚蠢的东西都删掉吧。” 同时，登录一些商业博客和论坛，并
且开始在那里发表你的高见。
4. Ask for help. "Ask everyone for one thing they would suggest you do if they
were in your shoes," Adoradio said. "It seems to reveal things that you
wouldn't have thought to ask."
寻求帮助。Adoradio 说：“问问别人如果在你的处境上会怎么做。这样你就能知道自己
想不到的事情。”
5. Become active in a professional association. This means doing more than
paying dues and showing up for meetings. Find a way to help: For example,
perhaps you can organize expert speakers in your field to be on a panel. It will
boost your resume, build your self-esteem and give you valuable connections.
"You're building up relationships with people who are going to hire you,"
Ullrich said.
积极参与专业协会。这并不是说你只是交交会费，出席一下会议。你要更积极的参与，
例如，你可以将你协会的专家组织起来，成立一个专家小组。这样做会为你的简历增
色，增加你的自信，为你建立有价值的关系网。Ullrich 说：“你正在与将来可能成为你
上司的人建立友谊。”
6. Take a class or get a certificate. This is especially helpful if it teaches you a
skill -- new technology that's being used in your field, for example -- that you
don't already have.
参加培训课程或获得一个证书。如果你能从中学到新的技能，而这些项技能是你原来
不曾掌握的，并可以运用到新工作中的话就更好了。
7. Take on a new project at work. It should be "something that lets you add
something new to your resume," Phillips said. "Think in terms of the resume
that you're going to be writing. What do you want to have on there that isn't on
there now?"
在工作上开发一个新项目。Phillips 建议说这个新项目应该是“你可以添加到你的简历上
的，想想你要在简历上写的工作经验，哪些是原来没有而你想增加的内容呢？”
8. Be flexible. You may not want to commute more than 10 miles, but being
willing to bend a bit will open up more opportunities. It will also make you a
more attractive candidate because it signals to employers that you're able to
handle change.
灵活处事。你可能不想乘车上下班的路程超过10 英里，但是找工作时，如果你愿意稍
微屈服一点的话会给你带来更多的机会。这样会让你成为更有吸引力的候选人，因为，
你的潜在雇主会因此认为你有能力妥善的处理好工作中的变动。