Reading Notes: Electronic Commerce, 4ed

Electronic Commerce, Fourth Editionby Pete Loshin and John Vacca  ISBN:1584500646Charles River Media © 2004 (472 pages)

This revised and updated text reflects the most recent trends in e-commerce, including new material on security technologies, server options, enterprise applications, and investing online.

 

 

 

1. Speed is crucial for successful e-businesses. Consumers expect Web sites to be fast. A useful starting point is the eight-second rule of thumb. The rule says that a significant number of users are unwilling to wait longer than eight seconds for a page to load or an action to be executed, and as technology improves and speeds increase, the time users will wait before leaving the site is likely to decrease.