Sky TV ruling begs the question 'Why can't we let British companies succeed?'

After all, what is to be gained for politicians and regulators from having strong, successful media and technology companies that make products so good they can muscle pretty much everyone else out of the market?

It might be better for consumers if any successful innovation were taken over by the state, with bureaucrats deciding a fair price for it – as well as its means of distribution.

The difficulty is that then, of course, there would never be any more successful innovations.

All four of these companies have behaved in the way successful entrepreneurs do, before regulators get their hands on them: starting pretty much from scratch and investing huge amounts of money. They now dominate their markets in the UK, and are sometimes accused of predatory, monopolistic behaviour. But UK regulatory authorities have decided to set prices only for Sky.

What is sometimes forgotten by critics is  wow gold that these very markets might not exist – or at least not in such an advanced form – were it not for those companies developing their products at very great risk. (Nobody talks about predatory behaviour from ONDigital, because it took the risks, but didn't end up reaping the huge rewards.)

People who believe in risk and reward take a different view. "Where a company has achieved that [leading market] position by superior innovation, foresight and better targeting of customers, we're very wary of intervening," said one. That wasn't a Tory shadow minister: it was John Fingleton, the chief executive of the Office of Fair Trading, speaking last November of his decision not to challenge Google's dominance in the online search market.

"Nobody has brought us a good, convincing case around this type of issue," continued Mr Fingleton. "We see a lot of customers benefit from what's happening in this marketplace from very high innovation – it's good for the British economy. We don't want to send a negative signal about that."

These points don't seem to trouble Mr Fingleton's opposite number at Ofcom, Ed Richards, quite so much. Unfortunately for Sky, it is subject to the UK's enormously complex and suffocating broadcasting regulations – administered by Richards. And unlike Google, Sky doesn't offer its service for free to its end customers.

While these are important differences of perception, they are not differences of principle, and Sky's lawyers will instantly file an appeal saying not only that Ofcom made the wrong decision based on the wrong evidence, but that they got the law wrong too. Sky should win that appeal.

More broadly, the UK's whole policy on cheap wow gold commercial media should be revisited after the general election by the incoming Government – particularly if it is formed by the Tories.

This country's postwar history of media regulation is based on the notions that public service broadcasting (principally the BBC) must be protected from rapacious commercial competitors, and that no single rapacious commercial competitor should be allowed to dominate too much.

But the UK desperately needs strong media conglomerates that can compete internationally. In a globalised digital era when Google is eating ITV's lunch, that means we must stop being so parochial and let British companies grow and succeed.

That might mean, say, Sky and ITV gaining an uncomfortably strong domestic position. But – like a monthly subscription to Sky Sports – that's a relatively small price to pay.

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