Barracks at the base of mobile phones to read half the staff responsible for the content pipeline

According to Dai and Zhong, at present in the mobile platform has more than 50 publishers and Web sites as a content provider, mainly for the major traditional publishing Group and Shanda Literature, Chinese online and other digital rights organization, released the number of more than 80,000 books.

in the business model, the wear and Chung said, /free flow of fees, investment platform development, organizational resources, marketing situation, take another four percent. /side by sustainable development and good benefits. /Therefore, in the mobile base is also good initial read is not profitable to prepare. /issues are: how to allow users on a large scale?

user scale problem

mobile content industry and the reading is the combination of mobile communications. Dai and Zhong said that the content in order to highlight the importance of the idea is to move the joint industry chain parties, /

one, the first move is to remove the traffic fees to attract users involved as soon as possible.

/threshold. /

Second, the organizational resources to carry out in the mobile business, with particular emphasis on the scale of marketing. /It is understood that, from across the country since January this year to the end of April, the mobile phone users read access to nearly 15 million.

in the content areas, China Mobile proposed the /According to report, although relying on the content business partner, China Mobile Mobile content pipeline to read the Department of base only reached 70 people, accounting for half of mobile workers read the base. The operating partner responsible for the content of books and other content on the full range of audit, selection, recommendation and meticulous planning and marketing support.

/

as in mobile content in reading the fine operation, their CP is also a higher demand. Chen Difei that early stage of the content providers to enter the platform There are two main limitations: One must have a permit issued publications, Internet publishing license one of the four cards; second, it requires a certain amount of book content, is generally 1000 over the same time to ensure freshness.

4:2:4 into

Core Tip: Regardless of what kind of business model, or what sort of content to move all of these initiatives need to address the most critical issues are: how to users on a large scale?

located in Hangzhou, China Mobile cell phone to read just for a new home base, the original office space has no place for its rapidly expanding staff.

/reporter.

year, the number of personnel associated with the growth of e-book market is growing hot. From the content provider to hardware vendors, to telecommunications operators, all have their own integrated market, control of industrial chain ambitions.

huge back 550 million cell phone users involved in the mobile phone to read, to the outside world infinite reverie. Nevertheless, the reporter read the bases in their phone interview, blowing up and down still feeling a sense of urgency. In fact, moving them on May 5 this year announced its own mobile phone to read the formal business operations, the Kingship, grand, various types of Chinese online e-book industry, has been launched early in their e-reading platform.

half of the staff responsible for the content of the pipeline

21 Century Business Herald reported that Liu Fang Yuan Hangzhou

According to mobile phone base reading program, books, magazines and comic books are read in three major areas of mobile distribution. /

Dai and Zhong said the mobile phone to read business on May 5 began a formal business, in fact, a business needs to be further refined. He said that books from fiction in regard to the extension of non-fiction, and will try to phone feature content.

/

Chen Difei told reporters, starting the mobile, he attempted to book a model, /Prior to starting model in the wireless music platform has been proven successful.

addition to books, magazines, comic books also move the focus of the second half of this year reading base. Dai and Zhong even believe that mobile comics will be a breakthrough in the domestic animation industry. /effect.

It is reported that in December last year, mobile base has made a special trip to read Shogakukan in Japan and other famous comic book publishers to discuss. /Indeed, Japan's animation in the country already has a large number of loyal users, if successfully introduced,slit lamps for sale, will certainly stimulate the growth of mobile phones to read.

> Related: China Telecom in late July to read the formal launch of mobile service operators compete for the phone to read the three core competition in the mobile industry chain to build a big push into mobile phones to read Business Ministry of Industry and China Unicom to play it by ear: Mobile Read Standards are working on China Mobile launched cell phone to read one of the books from 1 to 10 yuan

side, senior analyst at Analysys International Li believes that in 2009 e-book market, manufacturers push far beyond the needs of users, user willingness to pay and not high. In 2010,slit lamp photography, due to more competition, e-book prices, it will be more close to user needs, enabling users to scale occur rapidly.

according to April 19, 2010 issued by the National Reading Seventh National survey: Network online and phone number reading are two main ways of reading, cell phones and dedicated handheld readers to read the largest increase, 14.9 % of the national contact phone reading; 1.4% of the national use of other hand-held digital reader to read, an increase of 30%.

growth in the demand trend, wear, and loyalty that the move read more refined through the means to meet the needs of users, so as to retain users.

mobile phone to read, for example, the mobile operators in the content, page design, user experience and so have done a more detailed plans. /

mobile users in the survey, mobile phone to read the user's age group, mainly in the 18 to 35 years old, 60.9% were men, but women's loyalty higher. And use the //

in the electronic reading devices, wear and loyalty are that the current price is still too high end, if the e-reader able to lower the price to 1,Ophthalmology Equipment,600 yuan, will bring the user's rapid growth.

It is understood that China Mobile has joined hands Hanwang, Datang, Huawei launched the 8 manufacturers TD communication module combines electronic products, the current single-price models usually around 3,000 yuan.

addition to price factors, the reporter was informed that the current move has been in negotiation with some international brands custom e-reader terminal. /

In fact, some traditional publishers such as Shanghai Century Publishing Group and other publishers and China have also launched their own electronic reader products. But Mrs view, /Read the platform of the content provider (CP) also made the pricing of certain restrictions, /According to statistics, China's national annual cost of mobile phones to read as 15.03 yuan, 52.1% of the readers to accept the pay to download to read, to accept an electronic book, the average price of 3.45 yuan.

, therefore, move to the e-book pricing standards in 1-10 per hour, calculated according to sections, then at 0.04-0.12 yuan. /

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