微信：“所谓”的网络营销利器

微信营销，伴随着微信的诞生而兴起，不得不说，这是一种创新型的营销方式，且合理利用，必定能为企业带来空前利润。可眼下，被营销人员奉为推广神器的微信，却存在着不少问题。

　　(1)微信营销平台不够完善

　　微信作为一个全新的平台，是会一路保守下去，还是会根据自身特点开辟出一种全新的模式?毕竟，微信平台搭载着过多的快速生产化的手游。要想在这残酷的市场竞争中占稳市场份额，任重道远。另外，在微信营销中，倘若企业只靠简单的二维码营销，用户一旦失去兴趣，企业就将陷入营销窘境中。

　　(2)020发展存在严重不对等性

　　按照目前的电商市场来看，国内的O2O并未真正成型。不成熟的线下市场，导致线上、线下的严重不对等，这可是制约O2O模式的主要因素。看看腾讯，有着非常多直面用户的经验，但商业闭环又一次桎梏了它的发展。

　　(3)品牌推广类营销需求没有实现

　　成功的一次营销，能够让电商从中获利，消费者也乐在其中。但是，目前的微信营销似乎未达到这样的标准。就拿公众号营销来说，没有分类与排名，是对用户体验的不友好。而且，微信本身就缺少广泛传播的途径。企业只能通过简单的二维码营销，让用户通过“扫一扫”来关注自己。

　　(4)病毒信息传播失控

　　越来越多的用户在使用微信，如此爆炸式的用户量增长，导致微信存在着较大的系统性风险，非常不利于微信的监管。不少自媒体在微信上快速成长，导致微信的媒体属性与社交属性极不平衡，信息如同病毒式传播，一度不再微信的控制范围之内。

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