新闻资讯的优质体验

来源：互联网发布：sql日期格式转换string 编辑：程序博客网时间：2024/04/29 11:28

5月25日，百度公开在百度站长平台公布百度将对新闻站点搜索结果进行调整，提高优质新闻站点的展现，降低对低质量新闻站的信任度，减少低质量新闻站的展现，甚至不予收录，从而保证用户使用百度搜索引擎获得新闻资讯的优质体验。

百度对新闻站点质量判别处理指南：

1、新闻站质量判断的原则是什么？

首先优质新闻站点应该有一定公信力和权威性，能够提供一定的有独特价值的文章，一般是原创或者经过精心的收集整理。

新闻站应该更多的专注于与站点所属的领域相匹配的新闻频道，一个站点下的优质新闻往往集中在站点有较多编辑资源投入/站点有相应编辑能力的频道：比如地方新闻站最有价值的该是地方新闻，行业站点最有价值的是行业资讯。在相关的频道，用户期望看到的是与该频道主题相关的新闻，比如在房产频道出现一些娱乐新闻就是很不合适的。

2、什么样的新闻站点会被搜索引擎认为是低质的？

简单来说，一个新闻站如果与以上优质站点的判断条件差别较大，就认为是低质的。

特别的，如果发现新闻站为了获取商业利益过度SEO/发布商业广告/恶意导流/堆砌关键词等，伤害普通用户的搜索体验，影响新闻产品专业权威形象的，百度会将其视为低质新闻站。

3、百度对于低质的新闻站会有怎样的处理？

搜索引擎会从用户的真实需求从发，为保证搜索体验，会控制低质新闻的展现——资源无价值的，针对搜索引擎设置关键词的，欺骗用户的软文广告等都进行一定的处理。

系统会判断新闻站的具体的质量情况，对于低质新闻站或目录，给予降低网站权重、减缓收录、不予收录等不同的处理。

4、举例说明典型的低质新闻内容。

1）在新闻标题或正文中引入、穿插、重复热门关键词，且关键词与实际新闻所述内容无实质联系或者联系十分牵强，这种行为会被视作对搜索引擎的欺骗，如：

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