陌陌流行，因为异乡人的渴望？

唐岩带着儿子摁下开市钟按钮已经是两天以前的事情了，有关陌陌的各种段子还在流传。形成对比的是，网络时代新闻的生命周期往往只有2个小时。北京时间12月12日凌晨，陌陌（纳斯达克股票代码：MOMO）在纳斯达克挂牌上市。

粗看来，陌陌并不具槽点。这家公司成立刚满3年，目前仍处于亏损状态。其招股说明书披露，2012年、2013年和2014年上半年的净亏损分别是380万美元、930万美元和830万美元。陌陌以每股美国存托凭证（ADS）13.50美元发行，2.16亿美元的融资规模也并不夸张。同一天P2P平台Lending Club也登陆纽交所，融得8.7亿美金。

它的槽点，在于“约炮神器”的形象已深入人心。在此次的招股说明书里，这种形象被当作风险提示向投资人披露：人们可能无法理解我们这一平台的价值，他们可能错误地认为陌陌只是约会陌生人的工具（people my not understand the value of our platform, and there may be a misperception that Momo is used solely as a tool to randomly meet or date strangers）。实际上它更被直接地称为“约炮神器”。

这是对这款移动社交软件最极端的定义。尽管陌陌的自我界定，要宽泛地多，它说自己是“找到和发现在用户身边的快乐和娱乐”，使用者可以借由陌陌寻找到附近想要结交的朋友、想参与的活动或者兴趣小组。他们也曾一再否认，曾经有意或者无意做过“下半身”营销。

对于为什么要做陌陌，唐岩此前在接受媒体采访时曾说过：我觉得和合适的陌生人交流是一个刚需，“对于一二线城市的陌陌用户而言，只是同事圈和行业圈的北漂社交关系是不能被满足的，他们需要陌生人的社交”。

在这个话题体系里，陌陌产生的基础，是“北漂”的存在。中国庞大的流动人口群体，被认为是陌陌产生和流行的社会基础。没有人对此做过深究，不过陌陌的注册用户、活跃用户分布和中国流动人口的分布之间确实存在一种契合。这或许不该被认作是一种巧合。

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