Finding the Right Consumer: Optimizing for Conversion in Display Advertising Campaigns
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这周在公司分享会上分享了《Finding the Right Consumer: Optimizing for Conversion in Display Advertising Campaigns》，下面贴出分享的主要内容。
Global Model
Global Model一共有2类：
Merge-based Global Model
Interaction-based Global Model
Evaluation Metric
AUC
Precision或Recall
Precision：small campaign
Recall：large campaign
文章参考于：http://www.cs.cmu.edu/~yandongl/papers/wsdm2012.pdf
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- Finding the Right Consumer: Optimizing for Conversion in Display Advertising Campaigns
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