大家都用过百度，当你搜索一个词的时候，百度会给你列出好多结果

SEO英文全称是Search Engine Optimization，中文翻译为搜索引擎优化，是指专门利用搜索引擎的搜索规则来提高目前网站在搜索引擎内的自然排名的方式。对于seoer来说，这句话非常容易理解，但是，相信对于很多没有接触过seo的人们来说，理解是有些难度的，就像我刚接触seo的时候，这句话读了好几遍才有一点点明白。那么小松用通俗的意思来给大家一下seo到底是干嘛的吧，大家都用过百度，当你搜索一个词的时候，百度会给你列出好多结果，比如我们搜索：seo教程 出现了下面的结果：

seo教程搜索结果

里面每个用红框框起来的都是百度展示的结果，上面两个为什么我用蓝色椭圆圈起来了呢？因为这两个并不是自然排名，这是网站花钱做的百度竞价，先不看这个，下面两个是百度给的自然排名，seo就是应用搜索引擎（比如百度）的规则来制作专业的网站，让网站的页面参与这些特定关键词的自然排名。

那么，把排名做到了前面会有什么用呢？相信很多人会有这样的疑问。大家都知道淘宝和阿里巴巴吧，淘宝的崛起证明了网络商务市场的潜力是无穷大的，据统计，2014年中国网民数量已经达到了6.32亿人，也就是说，除了一半老人和一半小孩，基本上每个人都离不开网络，先如今人们越来越喜欢在网上进行购物，所以越来越多的企业和商家将目光投向了网络。人们搜索一个词，说明人们有关于这个词的需求，有需求的地方就有商机，比如seo课程这个词，通常搜索这个词的人是想学习seo课程，如果seo培训机构能够将自己的网站做到这个关键词的首页的话，那么就会有想学习seo的人来访问你的网站，这样他们就会通过浏览你的网站，了解你的产品，这样就可能产生交易。很多企业都在做百度竞价，每次点击几十到上百元钱足以证明排名的价值，不同的关键词价值也不同，一个月竞价花费几千到上万不等，那么如果你了解seo知识，能够将关键词的自然排名做到首页前面，就可以节省很多开支，创造价值。
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知道了seo的作用，为什么学习seo大家也应该清楚了，据Tech in Asia报道，百度每日处理的搜索量多达50亿次以上，已经超越了Google的33亿，这些搜索词涵盖了人们生活中的方方面面，如果你是企业老板，手上有资源、有产品想销售，那么可以自己学习seo营销知识来销售产品，减少网络推广的成本；如果你不是老板，没有资源，只是一名普普通通的员工，那么可以学习seo找一份不错的工作，现在越来越多的企业都在考虑做seo方面的营销，但是专业的seo人员却很少，不错的seo人员年工资十万是没问题的，特别出色的就更多了；再如果你也不想给别人工作的话，完全可以通过个人接单赚钱，或者做一些流量站，挂些广告来赚取广告费，这样不受限制，是非常自由的。

好的，关于seo是什么这个话题，就先说这么多吧，一点点自己的理解，高手不要笑话，希望能对seo新手有所帮助。