Mobile CPMs Now Higher And Growing Faster Than Desktop [Study]
来源:互联网 发布:linux就该这么学 在线 编辑:程序博客网 时间:2024/06/14 04:24
A new study finds mobile CPMs are outpacing desktop, with growth coming foremost from iOS mobile app ads.
Mobile CPMs are not only growing faster, but they were higher than desktop CPMs in Q3 2015, according to a new study from programmatic supply-side platform PubMatic.
Relative CPMs were 34 percent higher on mobile devices and rose 12.4 percent, compared to 10.4 percent for desktop, in the third quarter of this year. Rich media and video ad formats were leading contributors to the higher CPMs, finds the report.
CPM increased across both the mobile Web and mobile apps, the exception being tablet Web, which saw CPMs decline by 26 percent year over year.
“From our perspective, the ‘mobile gap’ between mobile usage and ad spending is closed. Improved mobile infrastructure, advanced targeting tools and better overall customer experience capabilities have enabled media organizations to take better advantage of their mobile revenue opportunities,” said Rajeev Goel, co-founder and CEO of PubMatic, in a statement.
The surge is driven most dramatically by in-app ads on iOS devices. Publishers saw CPMs on iOS app ads increase 109 percent year over year, compared to just 11 percent for Android app ads. In fact, the mobile Web outpaced Android’s CPM growth, with a 30 percent increase.
Looking at impression growth opportunities, iOS apps delivered a 133-percent increase in impression volume year over year. Among Android apps, impression volume increased 42 percent, and mobile Web impressions grew 24 percent. Tablet impressions jumped 44 percent, even as advertisers paid less per impression in Q3 2015 than they did the previous year.
The study finds big opportunity for growth in the Asia-Pacific (APAC) and Latin America regions. CPMs were down in these regions for the year, but largely driven by the fact that impression volume saw triple-digit growth. In these regions, mobile phone adoption and mobile content consumption are rapidly rising.
“Early phases of mobile advertising typically focus on app installs, which are heavily performance-based, but as brand advertisers come into the space, CPMs will rise” in Latin America and Asia-Pacific markets, the report predicts.
For more on the mobile advertising trends covered, the complete report is available for downloadhere.
- Mobile CPMs Now Higher And Growing Faster Than Desktop [Study]
- ROS, the Robot Operating System, Is Growing Faster Than Ever, Celebrates 8 Years
- must study and do action now!!!
- must study and do action now!!!
- Object Detection: To Be Higher Accuracy and Faster
- zoj2970----------------Faster, Higher, Stronger
- Faster, Higher, Stronger
- zoj2970 Faster, Higher, Stronger
- ZOJ2970-Faster, Higher, Stronger
- csdn faster than blogbus...
- Faster than C
- Why do business analysts and project managers get higher salaries than programmers?
- ZOJ 2970 Faster, Higher, Stronger
- zoj-2970-Faster, Higher, Stronger
- ZOJ 2970Faster, Higher, Stronger
- NOW IS BETTER THAN NEVER!
- flex faster and faster
- Time lines and news streams: Neo4j is 377 times faster than MySQL
- Cocos2d中update与fixedUpdate的区别(二)
- Hadoop中Writable和WritableComparable区别
- 新版网易新闻客户端应用源码
- 导入Android项目出现的问题
- HwLauncher﹕ Launcher dialog dismiss failed : java.lang.IllegalArgumentException: no dialog with id 1
- Mobile CPMs Now Higher And Growing Faster Than Desktop [Study]
- 如何在北京为超生孩子上户口
- 浅谈CSRF攻击方式
- IOS does not contain bitcode. You must rebuild it with
- requireJS参数传递
- 分布式与集群的区别
- CopyUtil
- jrebel对css的更新并不敏感
- eclipes android 开发中 查看源码配置