iOS_Pass iOS因关键字，App名字副标题被拒绝

苹果如下说

1. 3 PERFORMANCE: ACCURATE METADATA
   Performance - 2.3.7

Your app name to be displayed on the App Store includes keywords or descriptors, which are not appropriate for use in an app name.

Specifically, the following words in your app name are considered keywords or descriptors:

信用贷款，借钱，金融，xxx旗下借款产品

Next Steps

Please revise your app name to remove any keywords and descriptors from all localizations of your app. Keywords can be entered in the Keywords field in iTunes Connect to be used as search terms for your app.

Resources

For information on how to revise your app name, please see Renaming a Project or App.

For information on changing the app name and other metadata in iTunes Connect, please see the section, “Viewing and Changing Your App’s Metadata”, in the iTunes

知乎吃瓜看来的如下说

今年APP在苹果应用商店提交最大的变化就是标题了。
从8月份开始，越来越多CP反映应用提交App Store审核标题被拒！！！以往固定套路“堆叠关键词”不管用了，被拒被拒（杯具(＞﹏＜)）。
建议：

上图是一位CP最近从标题审核中得到的经验！

标题字数尽量控制在25个字以内；
语句一定要通顺，关键词堆叠的做法行不通了；
不要出现近音词或者是有包含关系的关键词。
不能出现竞品词；
副标题一般为一到两句话，只能出现不到3个关键词。

作者：蝉蝉
链接：https://www.zhihu.com/question/41443428/answer/120020597
来源：知乎
著作权归作者所有，转载请联系作者获得授权。

吃完瓜，默默的重新提交审核