苹果被拒原因总结

1、应用内包含检查更新功能

iOS 应用的版本更新必须通过 App Store 进行，自身 App 内不能包含提示更新功能。从2015年3月起，所有包含检查更新功能的 App 都会被拒绝上架。

 

附被拒理由原文：
Your app includes an update button or alerts the user to update the app. Toavoid user confusion, app version updates must utilize the iOS built-in updatemechanism. We’ve attached screenshot(s) for your reference.
Next Steps

Please remove the update feature from your app. Todistribute a new version of your app, upload the new app binary version intothe same iTunes Connect record you created for the app’s previous version.Updated versions keep the same Apple ID, iTunes Connect ID (SKU), and bundle IDas the original version, and are available free to customers who purchased aprevious version.

 

2、使用第三方登录时未做安装检测

接入第三方登录要检测是否安装了第三方客户端，未安装时不要显示对应按钮。2015年9月之前，通常可以采用判断未安装则隐藏登录按钮的方式。但目前隐藏按钮的方式也可能被审核拒绝，QQ 和微博提供了 web 登录的方式，如果判断未安装，需要允许用户使用 webview 的登录方式。苹果在条款中有声明不允许 iOS 应用的正常使用需要依赖另外一个 App。

 

附被拒理由原文：
We noticed that third-party app QQ/WeChat is required to use third-partyauthentication method. The user should be able to login without installingadditional applications.
Next Steps

If you choose to support third-party authentication, pleaseuse methods that can authenticate users from within your app, such as a nativeweb-view.

 

3、采集设备IDFA但应用没有广告功能

从2014年2月起，Apple 开始拒绝采集 IDFA (identifier for advertising) 却未集成任何广告服务的应用进入 App Store。如果 App 本身没有广告，ASO100.com 建议可以在审核的时候显示一个 Banner 广告，并且放在比较明显的位置，审核通过后关掉即可。

 

附被拒理由原文：
We found that your app uses the iOS Advertising Identifier but does not includead functionality. This does not comply with the terms of the iOS DeveloperProgram License Agreement, as required by the App Store Review Guidelines.
Specifically, section 3.3.12 of the iOS Developer Program License Agreementstates:
“You and Your Applications (and any third party with whom you have contractedto serve advertising) may us the Advertising Identifier, and any informationobtained through the use of the Advertising Identifier, only for the purpose ofserving advertising. If a user resets the Advertising Identifier, then Youagree not to combine, correlate, link or otherwise associate, either directlyor indirectly, the prior Advertising Identifier and any derived informationwith the reset Advertising Identifier.”

Please remove the iOS Advertising Identifier from your appor add ad functionality to your app.

 

4、含UGC却未提供用户协议及举报功能

如果你的 App 内有发帖等UGC（用户产生内容）功能，必须提供用户协议，并留有内容举报功能，否则就会被审核拒绝。

 

附被拒理由原文：
We found your app enables the display of user-generated content which maybecome sexually explicit. Therefore we ask that you put the followingprecautions in place, to ensure your app remains in compliance with the AppStore Review Guidelines.
Use Moderators to flag and remove inappropriate content
Require that your users agree to terms (EULA) and these terms must be clearthat there’s no tolerance for objectionable content
Users need a way to flag or report objectionable content and users generatingthis content
Developer must act on objectionable content reports within 24 hours by removingthe content and ejecting the user who provided the offending content
Developer needs a method for ejecting users who violate the terms of the EULA

Please keep in mind that it is not sufficient for the userto report an issue through a general user feedback / 反馈 or like/dislike feature of the app. Please ensure that the contentsthat may become objectionable have a reporting or flagging mechanism readilyaccessible by the user to allow the user to promptly report or flag the issueand clearly identify the offending content.

 

5、上传时没有使用真实的应用截图

应用程序的名称、描述、截图或者预览与应用的内容和功能不相关将会被拒绝。有 App 因为应用截图使用的是自己设计的插画而被审核拒绝。

 

附被拒理由原文：
We noticed that your marketing screenshot(s) do not sufficiently reflect yourapp in use.We’ve attached screenshot(s) for your reference.
Next Steps

Please revise your screenshots to demonstrate the appfunctionality in use.

 

6、应用必须使用邀请码才能注册使用

苹果要求应用不能限制只有部分用户可以使用。

 

附被拒理由原文：
Your app arbitrarily restrict users by requiring invitation code to register,which is not allowed on the App Store. We’ve attached screenshot(s) for yourreference.
Next Steps

Please revise your app to remove any functionality thatlimits who can use the app.

 

7、应用内出现第三方移动平台的名字或图标

一直以来，苹果都不允许iOS开发者在进行软件描述时提到 Android 版本，而自从2015年4月起，在 App 内、截图等任何地方提到安卓、Android 的文字、图标、系统界面都会被拒。曾经有电商 App，因为出现了售卖三星安卓手机而被拒。。。

 

附被拒理由原文：
We found that your app and/or its metadata contains inappropriate or irrelevantplatform information, which is not in compliance with the App Store ReviewGuidelines.
Specifically, your app mentioned other platforms, such as Android.

Providing future platform compatibility plans, or othergeneral platform references, is not appropriate in the context of the AppStore. It would be appropriate to remove this information.

 

8、应用内涉及奖励，未声明与苹果无关

App 里有实物奖励的话，不能使用苹果产品（例如iPhone 、iPad 等）作为奖品。另外一定要声明“奖励由本公司提供，与苹果官方无关”。

 

附被拒理由原文：
Your app includes a contest or sweepstakes but it does not:
Indicate that Apple is not involved in any way with the contest or sweepstakes.
Next Steps
It is necessary to:
Include official rules of the contest or sweepstakes in the app
Include an explicit statement in the contest or sweepstakes rules specifyingthat > Apple is not a sponsor

Ensure that the contest or sweepstake prizes are not Appleproducts

 

9、没有提供恢复内购的方法

增加一个“恢复购买记录”的按钮即可。

 

附被拒理由原文：
We found that your app offers In-App Purchase/s that can be restored but itdoes not include a “Restore” feature to allow users to restore the previouslypurchased In-App Purchase/s.

To restore previously purchased In-App Purchase products,it would be appropriate to provide a “Restore” button and initiate the restoreprocess when the “Restore” button is tapped.

 

10、未注册时不能使用与账号无关的功能

对于资讯等 App，在没有进行与用户信息相关的操作时，却强行让用户登录，甚至不登录就无法看到任何内容，有可能会被拒绝。

 

附被拒理由原文：
We noticed that your app requires users to register with personal informationto access non account-based features. Apps cannot require user registrationprior to allowing access to app content and features that are not associatedspecifically to the user.
Specifically, your app forces users to login before they can read the news.
We features that your app requires users to register or log in, prior toaccessing non account-based features. Apps cannot require user registration orlogin prior to allowing access to app content and features that are notassociated specifically to the user.
Next Steps

User registration that requires the sharing of personalinformation must be optional or tied to account-specific functionality.Additionally, the requested information must be relevant to the features.

 

11、iPhone 应用在 iPad 上不能正常显示

iPhone程序必须不经修改就能以iPhone分辨率和2倍iPhone 3GS的分辨率在iPad上运行。即使你的App 只为 iPhone 用户提供，在 iPad 上也必须能够正常显示，否则审核会被拒绝。

 

附被拒理由原文：
We noticed that your app did not run at iPhone resolution when reviewed on iPadrunning iOS 9.1, which is a violation of the App Store Review Guidelines. We’veattached screenshot(s) for your reference.
Specifically, the buttons at the bottom of the app are inaccessible whenrunning on iPad.
Next Steps

Please revise your app to ensure it runs at iPhoneresolution on iPad.

 

12、侵犯第三方版权

对于视频、音乐、图书类的应用很容易因为这一条而被拒。另外 ASO100.com 建议应用内最好不要出现第三方的商标，例如运营商的Logo、影视公司的 Logo 等。

 

附被拒理由原文一：

We found that your app allows users to download musicwithout authorization from the relevant third-party sources.
We’ve attached screenshot(s) for your reference.
Next Steps
Please provide documentary evidence of your rights to allow music or videocontent download from third-party sources. If you do not have the requestedpermissions, please remove the music or video download functionality from yourapp.
附被拒理由原文二：
Your app includes content or features that resemble a well-known, third-partymark, Fox . We’ve attached screenshot for your reference.
Pursuant to your agreement with Apple, you represent and warrant that yourapplication does not infringe the rights of another party, and that you areresponsible for any liability to Apple because of a claim that your applicationinfringes another party’s rights. Moreover, we may reject or remove yourapplication for any reason, at our sole discretion.

Accordingly, please provide documentary evidence of rightsto use this content. Once Legal has reviewed your documentation and confirmsits validity, we will proceed with the review of your app.

 

13、应用截图、名称、描述等出现不雅词汇

在应用截图、名称、描述等任何地方出现例如诸如牛逼、绿茶婊、无节操、逗比等词汇，都会被苹果审核拒绝。

 

附被拒理由原文：
We found that your app contains content that many audiences would findobjectionable, which is not in compliance with the App Store Review Guidelines.
Specifically, we noticed your app name 打飞机-简单粗暴 is objectionable.

We encourage you to review your app content and evaluatewhether you can modify the content to bring it into compliance with theGuidelines.

 

14、应用出现 beta版、测试版字样

不要过度谦虚地在启动画面或者应用名称上加上”beta”字样，苹果不允许测试版产品上架。

 

附被拒理由原文：
Your app appears to be a pre-release, test, or trial version with a limited featureset. Apps that are created for demonstration or trial purposes are notappropriate for the App Store and do not comply with the App Store ReviewGuidelines.
To ensure compliance with the App Store Review Guidelines, it would beappropriate to revise your app to complete, remove, or fully configure anypartially implemented feature(s).

If you would like to conduct beta trial for your app, youmay wish to review the TestFlight Beta Testing Guide.

 

15、注册缺少隐私政策

如果应用包含注册功能，注册页面必须提供隐私说明协议按钮或者链接。另外在 iTunes connect 提交新版本的时候，Privacy PolicyURL 必须要填写。

 

附被拒理由原文：
We noticed that your app includes account registration or access to users’existing accounts but does not include a privacy policy, which does not complywith the App Store Review Guidelines.

Please update your app metadata to include a privacy policyand ensure that the privacy policy URL you provide directs the user to theintended destination.

 

16、应用出现崩溃、加载失败等 bug

审核期间出现崩溃会导致审核被拒。ASO100.com 建议，在审核期间务必保证服务器稳定，避免审核人员审核时出现内容加载失败的情况，导致被拒。

 

附被拒理由原文：
We discovered one or more bugs in your app when reviewed on iPhone running iOS8.1.2 on both Wi-Fi and cellular networks.
Specifically, no content is fetched when users launch the app.Please see theattached screenshot/s for more information.
It would be appropriate to revise such issue(s) in your application.
Next Steps

Please run your app on a device to identify the issue(s),then revise and resubmit your app for review.

 

17、应用描述、截图和应用功能不符

如果应用的描述或截图介绍的功能在审核期间没有体现，则会被拒绝，如果介绍文案不够详细也会有一定概率被拒。

 

附被拒理由原文：
We found that your app did not achieve the core functionality described in yourmarketing materials or release notes, as required by the App Store ReviewGuidelines.
Specifically, your app does not include the feature of 微信朋友圈分享 that is written in your release note.

It would be appropriate to revise your app to ensure thisfeature is fully implemented or to revise your Application Description, ReleaseNotes, and/or screenshots to remove this content.

 

18、应用包含应用推荐功能

除特殊情况，苹果明令禁止应用内推荐其他APP。

 

附被拒理由原文：
The 应用推荐 feature in your app displays or promotes third-party apps, whichviolates the App Store Review Guidelines. We’ve attached screenshot(s) for yourreference.
Next Steps

Please remove the 应用推荐 featurefrom your app.

 

19、应用包含不正确的诊断功能

如果你的应用中，包含不真实的系统检测或优化功能，苹果会认为这项功能有误导用户的嫌疑，审核时会被拒绝。

 

附被拒理由原文：
We noticed that your app provides potentially inaccurate diagnosticfunctionality for iOS devices to the user. 

We’ve attached screenshot(s) for your reference.

Next Steps

Currently, there is no publicly available infrastructure tosupport iOS diagnostic analysis. Therefore your app may report inaccurateinformation which could mislead or confuse your users. We encourage you toreview your app concept and incorporate different content and features that arein compliance with the App Store Review Guidelines.

 

20、应用提交的新版本与上一版差异过大

如果你提交的新版本应用与上一版相比，功能上变化过大，比如将游戏升级为工具类应用，或在新版本中完全改掉前一版产品的功能，则会被苹果拒绝。

 

附被拒理由原文：
We found that your app did not achieve the core functionality described in yourmarketing materials or release notes, as required by the App Store ReviewGuidelines.

Specifically, the app has a whole content swap from a Gameapp to a Mobile Data Tracking app, which does not provide a good userexperience when updating the app.

It would be appropriate to revise your app to ensure thisfeature is fully implemented or to revise your Application Description, ReleaseNotes, and/or screenshots to remove this content.

If your iTunes Connect Application State is Rejected, a newbinary will be required. Make the desired metadata changes when you upload thenew binary.

 

21、应用违反当地法律法规

应用程序必须遵守上线地区的法律法规，禁止含有赌博、色情、有偿陪伴等违反法律的内容，尤其为用户提供付费社交服务的APP，例如在线直播类APP，必须严格遵守相关规定。

 

附被拒理由原文：
Your app contains content – or facilitates, enables, and encourages an activity– that is not legal in all of the locations where the app is available.Specifically, your app is advertised as a platform to provide paidcompanionship services.

We’ve attached screenshot(s) for your reference.
Next Steps

We encourage you to review your app concept and incorporatedifferent content and features that are in compliance with the App Store ReviewGuidelines.

 

22、应用作者名与金融机构名字不一致
针对理财、P2P等金融相关产品，苹果增加规定
开发者的名字必须与APP内的金融机构名字保持一致，否则会被拒。
且由同一品牌的金融机构提供服务的APP，必须发布在同一个开发者账号跟名称下。

如果你已经代表委托人或者公司发布了这些APP，你的委托人或者公司应该注册iOS开发者账号，并把你添加到他们的开发者账号里，这样你就可以在他们账号下面提交并发布APP了。

 

附被拒理由原文：
We found that the Seller and/or Artist names associated with your app do notreflect the name of the financial institution in the app and/or its name andmetadata.

To be appropriate for the App Store, your app must bepublished under a Seller name and Artist name that reflects the financialinstitution brand, as required by the iOS Developer Program License Agreement.

Section 1.2:
“You” and “Your” means and refers to the person(s) or legal entity (whether thecompany, organization, educational institution, or governmental agency,instrumentality, or department) using the Apple Software or otherwiseexercising rights under this Agreement. For the sake of clarity, You mayauthorize contractors to develop Applications on Your behalf, but any suchApplications must be submitted under Your developer account.

If you have published these apps on behalf of a client, itwould be appropriate for your client to enroll in the iOS Developer Program,then add you to their development team so you can develop an app for them tosubmit under their developer account.

 

23、应用提供功能过于简单
应用内的功能不能太过单一，苹果虽然理念中提倡“简单”，但并不代表能接受功能不够完善的应用，他们对应用的核心要求，是希望能够给用户更有价值的体验。当然，如果你的产品太有创意，可能苹果的审核员没能理解它的独到之处，这样的情况下，你可以通过申诉来更详细的描述产品优势，以便通过审核。

附被拒理由原文：
We found that your app only provides a very limited set of features. It onlyprovides an augmented reality reader mechanism with no other functionality.While we value simplicity, we consider simplicity to be uncomplicated – notlimited in features and functionality.

We understand that there are no hard and fast rules todefine useful or entertaining, but Apple and Apple customers expect apps toprovide a really great user experience. Apps should provide valuable utility orentertainment, draw people in by offering compelling capabilities or content,or enable people to do something they couldn’t do before or in a way theycouldn’t do it before.

We encourage you to review your app concept and evaluatewhether you can incorporate additional content and features to be in compliancewith the Guidelines. For information on the basics of creating great apps,watch the video The Ingredients of Great Apps.If you feel we didn’t understandthe features of your app, or that we missed key functionality, and your app wasincorrectly rejected, you may appeal to the App Review Board.