October, 27
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Driving sales
Key Vocabulary
1. Drive sales=increase sales
2. Concrete solutions= a real or specific solution to a problem
3. In the market= in the industry
4. To match the competitors=be the as good as or better than others companies in the same industry
5. Will not fly=will not work, will not be approved
6. Promotion=something done to make people aware of a product(推销)
7. Be here any minute= will arrive very soon
8. To consider=think about It sounds like something we should consider.
9. Brilliant=excellent
10. Kind of=有
A: All right people. We are holding this meeting today because we have got to do something about our sales, and we need to it now! I want concrete solutions. How do you intend to drive sales, Roger?
B: Well, in fact, we’re the most expensive in the market, so maybe we need to lower our prices to match the competitors?
A: Lower our prices? Not very creative. It will never fly with Swan. What kind of thinking is that? Geez. Anybody else have a better plan?
C: Um, perhaps, um, a sales promotion. Maybe a two-for-one offer, or something like that!
A: What? That’s the same thing. Bad idea, really bad idea. Dammit people come on! Think! The CEO will be here any minute.
D: Do we have any ideas yet?
C: Yes, Mr. Swan, we were kind of considering a two-for-one offer to get more competive.
D: A two-for-one promotion? Hmm. I kind of like the sound of that. It sounds like something we should consider.
A: Yeah, exactly. Just what I was thinking! In fact, that’s a brilliant idea! I’m glad we thought of that. Very creative.
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