奥普拉脱口秀将在2011年告别观众

Oprah Winfrey plans to end her syndicated television show in September 2011 as she turns her attention to a new cable-television channel she plans to launch with Discovery Communications Inc.

奥普拉·温弗瑞计划在2011年9月结束自己通过全美电视辛迪加播出的奥普拉脱口秀节目，并将工作重心转向她计划与探索通信公司联手推出的新有线电视频道。

Ms. Winfrey told her staff of her decision on Thursday, according to a person familiar with the matter. She plans to make an official announcement Friday morning on her talk show, according to a spokeswoman.

据一位知情者透露，奥普拉在周四向员工通报了自己的决定。发言人表示，她计划在周五早间就奥普拉脱口秀节目发表一份正式声明。

 

 

The move is a big blow to the syndicated television market in which Ms. Winfrey has long been a juggernaut. "The Oprah Winfrey Show," which launched in syndication in 1986, attracted 6.6. million viewers for the week ended November 8, according to Nielsen Co.

这一决定将给全美电视辛迪加市场带来沉重打击，在这里奥普拉一直是倍受推崇的偶像。尼尔森调查公司提供的数据显示，于1986年推出的“奥普拉脱口秀”节目在11月8日当周吸引了660万名观众。

Local TV stations, which use Ms. Winfrey to anchor daytime hours, could smart from her move. Her show has been among few whose advertising rates have held steady during the recession, according to one ad buyer.

用“奥普拉脱口秀”来安排日间节目的地方电视台将因为她的这一决定受到冲击。据一位广告商透露，在经济衰退的背景下广告率持稳的节目凤毛麟角，“奥普拉脱口秀”就是其中之一。

Ms. Winfrey's decision also represents a hit to CBS Corp., which distributes her show in syndication. "We look forward to working with her for the next several years, and hopefully afterwards as well," CBS said.

奥普拉的决定也重创了在全美电视辛迪加负责该节目分销的哥伦比亚广播公司。该公司表示期待在未来几年继续与奥普拉合作，并希望长期保持合作关系。

Ms. Winfrey is likely to turn her attention to her new television network, OWN: The Oprah Winfrey Network, which she announced with Discovery Communications in January 2008. The new channel is structured as a 50-50 joint venture between Ms. Winfrey and the cable programmer, and includes Oprah.com.

奥普拉可能将工作重心转移至她名下一个名为OWN，即The Oprah Winfrey Network的全新电视网络，这是她与探索通信公司于2008年1月宣布成立的。这个新的频道是奥普拉与探索通信以五五分成的形式组建的，Oprah.com网站也被纳入其中。

"I will be involved in every single element of programming," Ms. Winfrey said at the time.

奥普拉当时说：“我将全面参与节目制作。”