《Switch》阅读笔记

关于《Switch》这本书，我只读了第一章的前半部分，但基本已经达到了启发自己的目的。这里摘出第一章核心段落，同时也是整本书的framework，分享给所有希望change something的人。

Switch: How to Change Things When Change Is Hard

Some context information:

Analogy from the book -The Happines Hypathesis (University of Virginia psychologist Jonathan Haidt):

Rational side: rider

Emation side: elephant

Three-part framework which will unpack in this book, one that can guide you in any situation where you need to change behavior:

Direct the Rider. What looks like resistance is often alack of clarity. So provide crystal-clear direction. (Think 1% milk.)
Motivate the Elephant. What looks like laziness is often exhaustion. The Rider can't get his way by force for very long.So it's critical that you engage people's emotional side-get their Elephants on the path and cooperative.(Think of the cookies and radishes study and the board room conference table full of gloves.)

Shape the Path. What looks like a people problem is often a situation problem. We call the situation (including the surrounding environment) the "Path." When you shape the Path, you make change more likely, no matter what's happening with the Rider and Elephant. (Think of the effect of shrinking movie popcorn buckets.)

三个部分都有对应的事例或实验（括号中的内容），这里不做展开，有兴趣的可以自己阅读，至少是很吸引我的。