SEO失败案例之希尔顿酒店网页重定向

摘要：转自SEO学院（www.seo-college.cn）一篇失败的SEO案例，所谓失败，有时候也可以称为错误的SEO。失败乃成功之母，避免犯同样的错误是一个SEOer必须掌握的。有时候，一个SEOer知道什么是错误的比知道什么是正确的还要重要。

案例全文如下：

SEO失败案例总结今天已经是第三篇了，前两篇分别讲述了宝马门径首页和Batteries.com复制内容。相信看过的朋友肯定都铭记在心了，的的确确这些问题有待去直观面对，如果你能注意到这点日后肯定有效避免问题再次发生。

今天我们将围绕网页重定向对希尔顿酒店进行分析介绍。

事件前瞻：

    网页重定向，也并一定都是好事。301重定向是永久性重定向，对改版页面适用，但302重定向是临时性重定向，对转换域名有用，但这是搜索引擎并不许可的方法，因为这会带来作蔽。

事件回放：

    希尔顿酒店（Hilton Hotel）酒店的例子说明了重定向也不能乱用。希尔顿酒店有15％的订单是通过网站带来的，顾客通过网站预订酒店的成本是他们电话预订成本的1/3。因此，酒店对网上业务非常重视。但希尔顿发现他们的顾客群体差别太大，一个网站内容和风格难以满足各行各业顾客的特点。为了通过网络获得更多的订单，希尔顿酒店针对不同的顾客群，专门发布了50多个微型子网站，不同类型的顾客所浏览的网站内容和风格均不同，以定位50多种类型的顾客群体。

    比如，针对政府部门和军队方面的旅行者专门建设一个二级域名网站：gov.hilton.com，子网站有对政府员工的报价和链接指向相关旅游资源，如出差津贴信息等。但曾经一段时间，希尔顿网站旗下的所有二级域名都采用自动重定向方式跳转到主站下的相关内容。如gov.hilton.com被指向:http://www.hilton.com/en/hi/themes/gov/;jsessionid=DL05A2ANGF3XWCSGBIWM22QKIYFC5UUC 等等。这种重定向导致这些专门设计的子站首页PR值（PageRank）均为0，而子站内容在google中收录数量也全部为0。

事件延展：

    这实际上是一种假子站的方式，因为它并不是按照一个独立站点的结构来规划内容，而仅仅是设立了多个子域名，并把这些子域名指向到并非独立结构站点的页面。曾几何时，有一种说法是子站越多，说明站点规模越大，越容易被收录。一些网站抱着投机心理，以设立一大堆子域名的形式企图形成一大堆了子站的假象。


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